How do you create a music video with hundreds of music fans, all dancing the same moves to the same tune at the same time, in three different cities? It looks like the folks at Nokia Italy have figured a way. Forming the centre point of their Play campaign, Nokia Italy are encouraging users to submit their own dance moves on video with help and guidance offered by top Italian coreographer, and star of Italian TV talent show Amici, Garrison Rochelle.
Together with videos submitted by users to the Nokia website, he will then create a final music video for Rihanna’s track Rude Boy which will be released in May.
Over the course of the next two months, user’s videos will be collated and three flash-mob dance sessions arranged. In late April, Milan, Rome and Catania will play host to three flash-mob dance offs, which will be videod by top director, Domonico Liggeri (of Italian X-Factor fame).
You can log on to the Nokia.it/play website right now and watch the introduction from Garrison and check out the six videos which you can use to perfect your dance moves. Users are encouraged to upload their own videos to the site, the best of which will be included in the final video.
There are a raft of prizes on offer for those taking part too. Prize winners will walk away with brand new Nokia devices with one overall winner winning the trip of a lifetime to enjoy New Year celebrations with three friends in Rio De Janeiro and Los Angeles.
The project is ambitious as it is big, but it already looks like it’s got some good traction amongst Italian Rihanna fans and the big event in April has all the hallmarks of being a huge success. So, if you’re Italian and you want to get involved, log onto the Nokia Italy Play website and get your groove on.
fiiiiiiiiiiirst
Comment by rihannito — March 8, 2010 @ 11:55 pm
cute….
Comment by DrmKpr — March 8, 2010 @ 11:56 pm
I like the idea!!
But I would like it to be for an official videoclip for the next singe
Comment by zzmyth — March 8, 2010 @ 11:57 pm
i will not participate,we have our own music video of rude boy that we r making and it will premiere when rude boy get to #1
get excitted guyyyyzz!!
It will epic and professional :-D
Comment by rihannito — March 8, 2010 @ 11:59 pm
ATTENTION, I NEED EVERYONE HERE POSSIBLE TO JOIN US ON THE REQUEST SITE.
IF YOU CANT JOIN US PLEASE REQUEST ON THESE RADIO STATIONS,IT TAKES 1 MINUTE
http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=KIIS-fm
http://www.z100.com/pages/info/request.html
http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=WHTZ-FM
Comment by cold case love — March 9, 2010 @ 12:01 am
@zzmyth do u want to join us?
Comment by rihannito — March 9, 2010 @ 12:01 am
..cool idea…. 8-)
Comment by Lu — March 9, 2010 @ 12:04 am
@zzmyth plz i u want to join us in the video,u can tell me ur adress,bcz we need some professional moves
Comment by rihannito — March 9, 2010 @ 12:06 am
Hello everyone.Thats a wild idea by Nokia, I want to
see both videos.Rihannito and the nokia vids should
be hot.We got that huge increse today and we gonna
keep pushing til Rude Boy is number 1.We not gonna
let Riri down, we too close!!!!
Comment by maison martin margiela — March 9, 2010 @ 12:06 am
Man I want in on this….Let me show off my caribbean reggae (dancehall) moves.
Comment by Lawgirl — March 9, 2010 @ 12:07 am
7. rihannito//
I would love to!!!! But I have my fucking knee broken. Thats why I’m here everyday!! lol
I am broken down right now. And I still have 1-2 more months like his
Comment by zzmyth — March 9, 2010 @ 12:08 am
@maison im requesting like crazy in the media base http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=KIIS-fm im not stopiiiiiiiinngg
tnx,ull see the video will be epic!!!
Comment by rihannito — March 9, 2010 @ 12:10 am
@zzmyth u can,for example film only ur hand and head,that not,imortant for,us the most important is that every fan of rih get excited u can help for suure,just give the first paso
Comment by rihannito — March 9, 2010 @ 12:12 am
I LOVE RIHANNA <333
Comment by TK-75523 — March 9, 2010 @ 12:13 am
REQUEST PEOPLE. LET NOKIA WORRY ABOUT MAKING THE VIDEO!
Comment by nomore — March 9, 2010 @ 12:13 am
Rihannito I have a few hrs of downtime so I will help request.
Comment by Lawgirl — March 9, 2010 @ 12:14 am
new posst guyyzzz
Comment by rihannito — March 9, 2010 @ 12:26 am
tnx law guuurlll
Comment by rihannito — March 9, 2010 @ 12:26 am
This is gonna be huge, if its as good as it sounds it could take rude boy to the top spot 2 months later
Comment by ybg — March 9, 2010 @ 12:27 am
BUY AND REQUEST RUDE BOY!!!!WE ARE SO
CLOSE!!!!!
Comment by maison martin margiela — March 9, 2010 @ 12:28 am
That sounds like fun and a good idea. Can’t wait to see what kind of choreograghy they are going to put to it. Maybe when Rihanna sees it she’ll think to take on some of it and go further into becoming a real dancer as well as what she does already with her act. That would be great.
Comment by Bianca — March 9, 2010 @ 6:28 pm
Hi ,
It’s better if you choose the following name :
Minoka
Minooka
Comment by faicalius — March 10, 2010 @ 1:23 am