Annual Impact: $2,305,743
The Barbadian singer who became ubiquitous for her summer smash â€œUmbrellaâ€ in 2007 quickly became a pop star and fashion world muse. All the better for UNICEF, the international childrenâ€™s aid organization which tapped the musical wonder girl to be the face of its first campaign highlighting its collaboration with Gucci in 2008. The campaign became something of a viral hit, generating more than 1 million results on the Internet. Previously Rihanna had performed at one of UNICEFâ€™s fundraisers, which culminated in $5.5 million in donations. â€œWe have a celebrity, a very famous face, together with the entire organization of UNICEF and Gucci,â€ said Gucciâ€™s creative director. â€œWith those three elements together, we want to surprise people, to impact people’s hearts.â€ Rihanna also created The Believe Foundation in 2006 to help needy children.
Breakdown: TV ($738,243), Print ($507,500), Internet ($1,060,000), Personal donations (undisclosed)