When Rihanna debuted her video for “Wait Your Turn,” from her forthcoming album, Rated R, it was a grainy, sexy clip portraying the singer as the tough renegade — which was exactly what Rihanna and longtime music-video collaborator Anthony Mandler wanted to convey.
“We shot the clip in mid-October on a cold day in New York City. The vibe and feeling was great,” Mandler told MTV News. “It was the first video for the album, so obviously everyone was excited and focused on setting the tone for what’s to come. Rihanna and I spoke in depth about creating a piece that was gritty, raw and more of a street video then a classic beauty piece.”
Rihanna, who has worked with Mandler on videos such as “Hate That I Love You,” “Disturbia” and her upcoming video for “Russian Roulette,” wanted an image seen in old-school rap clips.
“We loved the energy and bravado of early hip-hop videos that were made without a lot of resources, working more with the textures and shapes of the surroundings, then trying to build and manipulate environments as we have done in the past,” he explained. “I wanted to try and take everything we have done in the past and put it to the side.”
In the video, Rihanna is seen making her way around New York wearing garters, eye patches and heels, but the feel is much more hard-edged than glamorous. “We used very unconventional beauty light, camera and film stock for an artist like Rihanna. We wanted the grain and texture of the film to jump off the screen,” Mandler said. “The whole visual approach was more attuned to a grimy street video than a polished beauty performance.”
Noting Rihanna’s “desire to push the boundaries,” Mandler said their inspiration for the clip was videos by artists like Mobb Deep, Nas and Wu-Tang Clan.
“We definitely talked about the song and the words behind it: the idea of taking her place back, in a bravado and aggressive way,” he said. “That’s why we went for a more classic hip-hop street feel. It’s an unusual approach for someone like Rihanna, but again, I’m never surprised by her desire to push the boundaries. This goes for all elements, not just what I’m doing behind the camera.”
…it's really a cool video…
Comment by Lu — November 5, 2009 @ 8:21 am
and thats just what she was giving!!!!!!!!!
Comment by LINDSAY LOHANS CRAC — November 5, 2009 @ 8:24 am
This must be Deja Vu. I swore I saw this post earlier.
Comment by lawgirl — November 5, 2009 @ 8:25 am
He sucks. I hope he redeems himself with "Russian Roulette"
Comment by Motherlizard — November 5, 2009 @ 8:31 am
I love the look and feel of the video :)
Comment by ReeseLynn — November 5, 2009 @ 8:31 am
I love the video but she needs to work with other music video directors I like how they have a close relation sheep between them but she could do a video or 2 without him for this record then go back to him if she isn't feeling the others.
Comment by lilly — November 5, 2009 @ 8:32 am
i like the simplicity of the video for the wait is over. i watch that video at least 5-10 times a day. im bout to go over to rihannanow and watch again and listen to russian roulette.
Comment by Snow Black — November 5, 2009 @ 8:52 am
I personally think it could be better. Like, it had such potential.. I hope Russian Roulette's music video is better. (=
Comment by ElectroSkies) — November 5, 2009 @ 9:19 am
I don't know but I have liked everything Rihanna has done thus far with the exception of that Bubble Pop song.
Comment by ♥A — November 5, 2009 @ 10:29 am
I totally understand the feel that Rihanna and Anthony were going for in "Wait your Turn." Some people has said that the video is not creative enough but I disagree. The simplicity of the video with its raw and gritty feel is what makes this video great. It is different from everything that is out there now just like Rihanna music. Everything out there now sounds the same with the exception of a few. That is what I love about Rihanna's music and voice; it is unique.
People need to move past what she has done in the past and embrace what she is trying to do now. Also, I Looooooooove RR. Rihanna's voice totally shines in RR and shows that she has grown vocally.
Make "RR", "Wait your Turn" and her album number 1. She deserves it. I can't wait for her live concert on 11/16/09.
Comment by Ally — November 5, 2009 @ 11:28 am
The video was kinda bad ass and I LOVED it!!! ;)
Comment by TK-75523 — November 5, 2009 @ 2:47 pm
I loved the video too, i love how its all black n white and just on point. Go RiRi keep it coming.
Comment by Racquel — November 6, 2009 @ 8:27 am